Anybody who has ever presented an idea or topic knows that capturing the audience can be quite challenging. This week I came across a video “Start with why” that presents an interesting concept on how you should inspire action.
After you watch the video, think of a topic you have presented and analyze your approach. Did you start with “why” or did you start with “what” like so many people do? If you started with “what,” see if you can change the presentation to “why,” and then determine how impactful the solution becomes…this is powerful stuff.